Thanks to One Thing I Know, I was led to an article about church shopping in the evangelical Christian community: iChurch: All We Like Sheep. The author makes a number of interesting points about how following a Christian lifestyle in the United States has become in many ways synonymous with the consumerist culture that we have here. He points out that Christianity for many has become simply another product that we buy in order to continue on our journey of making ourselves happy and fulfilled:
Approaching Christianity as a brand (rather than a worldview) explains why the majority of people who identify themselves as born-again Christians live no differently than other Americans. According to George Barna, most churchgoers have not adopted a biblical worldview, they have simply added a Jesus fish to the bumper of their unregenerate consumer identities. As Mark Riddle observes, “Conversion in the U.S. seems to mean we’ve exchanged some of our shopping at Wal-Mart, Blockbuster, and Borders for the Christian bookstore down the street. We’ve taken our lack of purchasing control to God’s store, where we buy our office supplies in Jesus’ name.
He rightly goes on to point out that:
Consumers demand options, but this poses a problem. Formation into the likeness of Christ is not accomplished by always getting what we want.
For me, as a member of a so-called ‘mainline’ denomination and not an independent church, this is important in the way that I have to commit to going to the church of my denomination which happens to be geographically near me. Although as Episcopalians we do not quite have the cannonical parish structure of the Roman Catholic church, unless one lives in a city, there is usually not a whole lot of choice about what church to go to if ones considers onself to be a member of that specific denomination. This means that I have to make that choice to commit to something greater than simply a local expression of the church.
This, in turn, is one of the reasons why I value our worldwide Anglican Communion. Despite the problems inherent in being in relationship with people across the world who differ from my views about Christianity, we are still members together in somethin greater than any of our own local expressions of it. That is what the Church (big ‘C’) is all about — being part of that community of belivers who follow Jesus and serve him together in community. The community is both local and global, and I believe that we throw that off to our long-term peril.